Our Business Strategy

We are focused into creating and maintaining a diverse investment portfolio that is risk-balanced and growth-prone. We also believe in specialisation as a key factor into creating a distinguishable position in any market place. To achieve both criteria, awn focused its operations in two main sectors; the professional services sector and the hotels, restaurants and catering sector (i.e. HORECA). This strategy goes hand in hand with the recently announced Vision 2030 of the Kingdom of Saudi Arabia that establishes the two above mentioned sectors as main parts of the Vibrant Society with Fulfilling Lives theme.

On the other hand, and in order to achieve the targeted diversification, awn maintains a general portfolio that includes investments in real estate, private equity, diverse funds and the stock markets.